K and M Tyres of Crowborough launches “Safe and Save” Campaign, As Tyre Safety Month Aims to Keep Motorists Safe, Save Money, and Mitigate Risks

K and M Tyres of Crowborough has announced the launch of its highly anticipated “Safe and Save” campaign as a part of this year’s Tyre Safety Month. With a playful yet impactful approach, this campaign aims to educate and empower motorists across various groups to prioritise tyre safety, save money, and reduce risks associated with driving on underinflated tyres. The campaign is a timely reminder of the simple, but effective behaviours motorists can exhibit to make meaningful savings.

The “Safe and Save” campaign leverages the power of animation, press templates, a comprehensive social media toolkit, and print-ready materials to engage and support motorists in taking a proactive stance on tyre safety. While the campaign carries a humorous tone, it underscores the vital message of the dual importance of being safe on the road and saving money. It compares ‘real life’ savings achieved by performing tyre checks with ineffective and counterproductive ‘cost-saving’ hacks.

The campaign champions the ‘A.C.T acronym, urging drivers to check their air pressure, conditions, and tread.

Air pressure – Driving with air pressures below or above the recommended settings can compromise fuel efficiency by too much or too little of the tyre being in contact with the road, increasing rolling resistance and in turn fuel consumption The correct tyre pressure settings for your vehicle can be found in the owner’s handbook, in the door shut or fuel filler cap, and drivers should use an accurate gauge to check all four tyres.

Condition – Drivers should also check the tread depth of their tyres. The minimum legal tread depth in the UK is 1.6mm, but if your tyres are approaching or below 2mm, is it worth considering a change ahead of wintry conditions, because the tyres’ tread not only clears water from the road but also provides some grip in ice and snow. Drivers can use a 20p piece as a guide by inserting the coin at different points across the tread pattern and around the circumference. If any of the coin’s rim is visible, have a professional check the tyre.

Tread – Finally, drivers are advised to perform a thorough visual inspection on all four tyres, looking out for cuts, lumps, or bulges, which could indicate internal damage and should be checked by a tyre professional. Drivers are also advised to carefully remove stones or foreign objects stuck in the tyres’ grooves.

Mark Turner, K and M Tyres, commented on the campaign’s launch, saying, “We are excited to introduce the ‘Safe and Save’ campaign, which cleverly combines a light-hearted approach with a serious mission. Through this campaign, we aim to reach motorists across all segments and emphasise the significance of regular tyre checks. By doing so, not only can they save on fuel and tyre wear costs, but also contribute to safer roads for everyone.”

K and M Tyres, estimates that UK motorists waste a staggering average of £1 billion each year on fuel due to driving on underinflated tyres. This wastage not only impacts motorists’ wallets but also puts them at a higher risk of accidents and blowouts. The “Safe and Save” campaign aims to reverse this trend by encouraging drivers to check their tyres at least once a month, highlighting the critical link between tyre safety, saving money, and potentially saving lives.

The “Safe and Save” campaign materials offer a variety of resources designed to make it easy for supporters across different motorist groups to get involved. From eye-catching animations that deliver the campaign’s core message to press templates for media outreach, a ready-to-use social media toolkit, and print-ready files, the campaign equips individuals and organisations to spread the message of tyre safety effectively and creatively.

As Tyre Safety Month approaches, the “Safe and Save” campaign promises to captivate the attention of motorists nationwide, urging them to take the simple yet impactful step of checking their tyres regularly. By embracing this dual message of safety and savings, individuals can contribute to both a safer road environment and a healthier wallet.

Tyre Safety Month – TyreSafe.org – October 2023

As with previous years, TyreSafe’s campaign covers all three key areas of routine tyre maintenance: Air pressure; Condition; and Tread depth – ACT. The campaign seeks to encourage motorists to check their tyres at least once a month every month, and before long journeys.

Don’t ignore your tyres, check:

  • Air pressure: Use an accurate tyre pressure gauge to check tyres’ air pressure is at the recommended settings. Check the vehicles owner’s handbook or fuel filler cap
  • Condition: Lumps or bulges in a tyre may indicate internal damage and increase the risk of a catastrophic failure. If these, or cuts and cracks, are found while checking a tyre, the tyre may need replacing and professional advice should be sought.
  • Tread depth: Tread depth should be checked with an accurate gauge to ensure it is above the minimum legal limit of 1.6mm. If you don’t have an accurate tread depth gauge, a 20p can be used as a guide to how close your tread is to the limit if you don’t have a tread depth gauge available

Tyre Safety Month – TyreSafe.org

TyreSafe was formed in 2006 to reduce the number of tyre-related incidents on Britain’s roads through raising awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres. TyreSafe receives support from many areas of industry including most major tyre manufacturers, retailers and wholesalers, some associated equipment suppliers and a number of vehicle manufacturers. To deliver its messages TyreSafe works closely with a wide range of commercial and government organisations such as the Highways England, RoadSafe, police forces, fire services, councils and many other bodies. Since its inception, TyreSafe’s activities have helped reduce the number of people killed or seriously injured each year in a tyre related accident by 46%. TyreSafe is the authority and first point of reference for tyre safety issues. It will continue to develop this position through a wide range of education and information programmes which encourage motorists to improve their attitudes and behaviour towards tyre care and safety.

Previous Years

Tyre Safety Month has been running successfully for over 10 years. You can view previous years videos here.

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